The Rolls-Royce Phantom Centenary Private Collection
Solid gold Spirit of Ecstasy. Hallmarked in London. Because nothing less would do for Phantom’s 100th birthday.
In the rarified world of ultra-luxury automobiles, few names evoke timeless prestige like the Rolls-Royce Phantom. As this iconic marque marks its centenary, Rolls-Royce unveils the Phantom Centenary Private Collection—a limited edition of just 25 masterpieces that transcend mere transportation, becoming rolling tributes to a legacy of ambition, artistry, and historical gravitas. Priced for the elite collector and crafted over three years with more than 40,000 hours of meticulous labor, this collection represents the pinnacle of the Bespoke Collective’s ingenuity, blending cutting-edge technology with artisanal traditions to honor 100 years of the world’s most revered luxury icon.
From the outset, the exterior exudes cinematic elegance, reminiscent of Hollywood’s golden age when Phantoms ferried screen legends to glittering premieres. A bespoke two-tone finish—Super Champagne Crystal over Arctic White on the sides, transitioning to Super Champagne Crystal over Black on the upper body—mirrors the flowing silhouettes of 1930s models. Infused with double the usual champagne-colored iridescent particles in the clear coat, the paint shimmers like crushed glass under light, creating a spellbinding depth. Crowning the Pantheon grille is a reimagined Spirit of Ecstasy, cast from an original 1925 Phantom design in solid 18-carat gold, plated in 24-carat for enduring luster, and fully hallmarked by the London Assay Office with a bespoke ‘Phantom Centenary’ mark. Even the ‘RR’ badges gleam in gold and white enamel, while the disc wheels are etched with 25 lines each, symbolizing the collection’s exclusivity and totaling 100 lines across four wheels to nod to the milestone.
Step inside, and the interior unfolds like a leather-bound volume of Phantom’s storied past, weaving together pivotal figures, legendary owners, landmark journeys, and defining moments through innovative materials and techniques. The rear seats, a contemporary homage to the 1926 ‘Phantom of Love’ with its Aubusson tapestries, feature high-resolution printed fabrics developed in collaboration with a haute couture atelier—a first for the fashion house beyond runway creations. Layered narratives depict historic locales, iconic models, and abstract representations of seven influential owners, brought to life with over 160,000 stitches in Golden Sands and Seashell threads for a hand-sketched illusion. This intricate composition spans 45 panels, tailored like Savile Row suits to hug the seats’ contours, marking Rolls-Royce’s most complex seating ever.
The front seats counterpoint with hardwearing leather laser-etched in motifs inspired by archival sketches, including codenames like “Roger Rabbit” for the 2003 relaunch and a seagull for the 1923 prototype. At the heart lies the Anthology Gallery, a sculptural dashboard of 50 3D-printed aluminum fins resembling book pages, etched with abstracted quotes from a century of press accolades and illuminated to mimic cascading fireworks.
The woodwork elevates craftsmanship to unprecedented heights, introducing three Rolls-Royce firsts: 3D marquetry, 3D ink layering, and 24-carat gold leafing on stained Blackwood panels. Door compositions map Royce’s winter retreats in Southern France and summer home in West Wittering, with gold-leaf roads tracing epic journeys like the 4,500-mile Australian crossing. Flora, landscapes, and even a recreation of Royce’s oil painting add depth, while picnic tables mirror Phantom I and VIII in etched wood and embroidered leather. Overhead, the Starlight Headliner animates with 440,000 stitches, embedding symbols from mulberry trees and honeybees to tributes like the ‘Bluebird’ Phantom II.
As Chris Brownridge, CEO of Rolls-Royce Motor Cars, aptly states, this collection reaffirms Phantom’s status as “a symbol of ambition, artistic possibility, and historical gravitas.” For discerning collectors, the Phantom Centenary is not just a car—it’s an heirloom encapsulating a century of excellence, ensuring the legend endures for generations. In a world of fleeting trends, it stands as an eternal testament to uncompromised luxury.
“This is not a motor car. It is 100 years of Phantom history, hand-stitched, gold-leafed and alive beneath your fingertips.”
— The Rolls-Royce Bespoke Collective
